Global EVP uitrol en localization op nieuwe global career site (inzending Danone)

Talent Attraction hub, platform approach, multiple technologies working together to show the real #LifeAtDanone, real Danoners, real stories. Lees de hele case van Danone, ingezonden in de categorie Arbeidsmarktcommunicatie voor de Werf& Awards 2022.

Redactie Op 22 februari 2022 Gem. leestijd 3 min273x gelezen
Deel dit artikel:
Global EVP uitrol en localization op nieuwe global career site (inzending Danone)

Omschrijving van de case

Launching the new employer branding campaign across the globe, while at the same time creating careers.danone.com, which now has 13 local version (and counting).

We made sure that we took the candidate journey at the front and center of every decision we took.

Any career site should breathe the company employer branding and we made sure that we took the candidate journey at the front and center of every decision we took along the way. We wanted it to be a hub, where multiple technologies work together to create the optional candidate experience.

Wat was de impact van de case?

Largest global deployment of EB in Danone.

Largest content creation for EB in company history:

  • 200+ Danone ambassadors
  • 60+ Danone offices
  • Only real employees on the career site, no stock photos.
  • 300.000 € saved for counties in agency cost, by creating the EB Studio (Papirfly)

Waarom moet deze case een Werf& Award winnen?

Rarely an global EB campaign at the scale of this and launched at the same time as a global career site, local subsidiaries and a global employer branding studio is created from scratch. And all of this done for an international Fortune 500 company, with such a strong link to the Netherlands.

danone werf& award 2022

Credits case

De volgende personen, afdelingen en/of externe partijen zijn betrokken bij de case:

  • Endouble
  • ClubgeistBVH
  • Ph creative
  • Pastrami FilmCo
  • Papirfly
  • Recruitment Innovation Lab
  • Roadtrip

Ook kans maken op een Werf& Award 2022?

Dit is de allereerste inzending voor de Werf& Awards van 2022. Maak ook kans op een Werf& Award en stuur uiterlijk 18 maart 2022 17.00 uur jouw arbeidsmarktcommunicatie- of recruitmentcase in. Kijk voor meer informatie en om jouw case in te sturen bij Werf& Awards.

Deel dit artikel:

Premium partners Bekijk alle partners

Academie voor Arbeidsmarktcommunicatie
Adver-Online Group
BRANDMANNEN
Bullhorn
Compagnon
DPG Recruitment
Floyd & Hamilton
Indeed
Intelligence Group
Mysolution
Otys Recruiting Technology
Pro Contact
Ravecruitment
Recruitment Accelerator
Recruitment Tech
Timetohire
ToTalent.eu
WBNRS